Citora is a Spanish agency focused on Generative Engine Optimization (GEO) and technical SEO for B2B companies. It works on visibility in ChatGPT, Gemini, Perplexity and Claude through technical foundations, citable content, structured data, external authority and ongoing measurement.
Citora is an AI visibility agency founded in 2025 and headquartered in Torrejón de Ardoz, Madrid. It specialises in GEO and technical SEO for Spanish B2B companies, with a focus on SMEs and sectors including SaaS and software, FinTech and InsurTech, IT and MSPs, industrial and manufacturing, consulting, legal services and B2B ecommerce. Its work covers technical foundations such as indexability, robots.txt, llms.txt, schema and site performance; content designed for citation by language models; digital consensus and external sources; brand authority; and monitoring across ChatGPT, Gemini, Perplexity and Claude. Citora measures visibility using query panels, Visibility Score and Citation Rate, typically comparing a baseline with results after four months. The agency operates on a founder-led model, with Raúl Menoyo Ros identified as founder and director.
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